This project might be less of a work of art, but even more work of heart. Concept is connecting significant features of artists identity (cigarette, hockey jersey, graffiti...)

and the character of his music, which has an oldschool vibe to it.

DOBRYDEAL means a good deal, and that is exactly what is happening in this visual:

a neverending giving of piece of themselves to one another, right on the street.

That is the best deal ever.